Wholesale Partner Pricing Sheet

At Understory, we're proud of what we've created: a premium brewing cacao that gives people a healthier, less jittery alternative to coffee while keeping the daily ritual they love. 

Our Process:
Our cacao comes from all natural farmers around the world and is transparent trade certified, ensuring our beans are not only the highest quality but also that the entire supply chain, from farmer to shipping, is completely transparent and everyone is treated fairly and equitably.

When our beans get here to the Pacific Northwest, we roast them in small batches using profiles we've perfected over time specifically for brewing. The result is rich, dark, chocolatey bliss that you can brew just like your morning coffee or tea, but with all the natural superfood benefits of cacao and that gentler, more joyful lift.

Partner With Us

We're excited to partner with those who share our vision. Explore our wholesale options below, and let's see how we can bring less jolt and more joy to the world together!

Our Product Lines

☕ Ground Cacao Bags

The fullest flavor for the brewing enthusiasts. Our ground cacao comes in 12oz, 1.5lb, and 3lb kraft paper stand-up pouches —perfect for customers who want the richest and most flavorful brewing cacao experience. They can use their existing French presses (our personal favorite method), coffee makers, or tea infusing setups. These customers tend to be more engaged and often become your most loyal cacao advocates.

🫖 Natural Cloth Steeping Bags

Super convenience without much compromise. Our steeping bags work just like tea bags—no measuring, no cleanup, no fuss. We use 100% natural cotton cloth instead of synthetic materials, making them breathable for optimal steeping and completely compostable. Available in 10ct, 20ct, and 40ct packages, they're perfect for busy customers, gifting, or anyone new to cacao. The natural cotton approach appeals to health-conscious consumers who want convenience that aligns with their values. Great margins and easy to explain to customers.

Both product lines brew the same premium cacao—just different convenience levels. This gives you flexibility to serve everyone from the daily ritual seekers to the grab-and-go crowd.

STARTER PARTNER
10-24 units
Product Wholesale Price Retail Range Your Margin
12 oz Ground Cacao $12.00 $19-24 37-50%
1.5 lb Ground Cacao $20.00 $32-38 38-47%
3 lb Ground Cacao $40.00 $64-75 38-47%
10ct Steeping Bags $10.00 $15-19 33-47%
20ct Steeping Bags $18.00 $28-34 35-47%
40ct Steeping Bags $32.00 $49-58 35-45%
GROWTH PARTNER
25-49 units
Product Wholesale Price Retail Range Your Margin
12 oz Ground Cacao $11.00 $19-24 42-54%
1.5 lb Ground Cacao $19.00 $32-38 41-50%
3 lb Ground Cacao $38.00 $64-75 41-49%
10ct Steeping Bags $9.50 $15-19 37-50%
20ct Steeping Bags $17.00 $28-34 39-51%
40ct Steeping Bags $30.00 $49-58 39-48%
PREMIUM PARTNER
50+ units
Product Wholesale Price Retail Range Your Margin
12 oz Ground Cacao $10.50 $19-24 44-56%
1.5 lb Ground Cacao $18.00 $32-38 44-53%
3 lb Ground Cacao $36.00 $64-75 44-52%
10ct Steeping Bags $9.00 $15-19 40-53%
20ct Steeping Bags $16.00 $28-34 43-54%
40ct Steeping Bags $28.00 $49-58 43-51%

Why Partner With Understory Cacao?

🌱 Ethical & Transparent Sourcing

We believe you should know exactly where your products come from. Our cacao beans are sourced from Transparent Trade certified partners meaning we can trace every bean from delivery all the way back to the farmer, ensuring fair, equitable wages and ethnical, sustainable production practices throughout the entire supply chain.

🔥 Small-Batch Quality

We roast everything by hand in small batches here in Washington. This means fresher product for your customers and the kind of attention to detail that shows in every cup they brew.

📈 Healthy Margins

Our wholesale pricing gives you plenty of room to work with—typically 35-55% margins depending on your retail pricing. That's the kind of profit potential that makes adding new products worthwhile.

🎯 Growing Market

Our "less jolt, more joy" approach taps into something people really want—the ritual and warmth of a hot beverage without coffee's anxiety and crashes. Cacao naturally contains theobromine instead of caffeine, offering sustained energy and mood benefits.

📦 Convenient Options

One of the best things about our brewing cacao? There is virtually no learning curve or new specialty equipment needs. Your customers can use their existing coffee makers, French presses, or tea infusers or whatever else they already have. We provide ground cacao for the brewing enthusiasts and ready-to-steep bags for busy mornings or anyone who wants convenience without compromise.

🤝 We're In This Together

You're not just getting products—you're getting a partner. We'll help you educate customers, provide tasting notes, and support you in building this category. When you succeed, we succeed.

Partnership Terms

  • Net 30 payment terms for established partners
  • Free shipping on wholesale orders over $300
  • Product education and marketing materials provided
  • Minimum order quantities apply by tier level
  • Volume discounts automatically applied based on order size
  • Seasonal products and limited editions available to partners first
  • Dedicated wholesale support team

Ready to Partner With Us?

Let's brew something amazing together! Get in touch to start your wholesale partnership.

📱 Phone available upon partnership approval